Marketing campaigns are an essential part of a brand’s success, as they help to attract and retain customers, increase brand awareness, and drive sales. Point of sales displays play a crucial role in supporting marketing campaigns by providing a physical presence for a brand at retail locations and events. In this post, we’ll take a look at some examples of outstanding marketing campaigns run by Indian brands, and how point of sales displays can help your brand create similar campaigns to drive success.

“Share a Coke” by Coca-Cola India: In this campaign, Coca-Cola India replaced its traditional branding on Coke bottles with popular Indian names. The campaign was a huge hit, as it personalized the product and made it more relatable to the Indian market. Point of sales displays, such as Amitoje India’s customizable and highly visible options, can help to showcase personalized products and engage customers in a unique way.

“Make Love Not Scars” by Estee Lauder: This campaign by Estee Lauder aimed to raise awareness about acid attack survivors in India. The campaign featured a powerful video that told the stories of acid attack survivors and encouraged viewers to take action to support the cause. Point of sales displays, such as Amitoje India’s foldable options, which are convenient and easy to set up, can be used to raise awareness about important causes at events and retail locations.

“The World on Time” by Tata Motors: This campaign by Tata Motors focused on the reliability and punctuality of its buses. The campaign featured a series of clever ads that showed the buses arriving on time, even in unexpected situations. Point of sales displays, such as Amitoje India’s durable and sustainable options, can help to promote the reliability and trustworthiness of your own brand in a creative and memorable way.

“Everyday Heroes” by Vodafone India: This campaign by Vodafone India highlighted the everyday heroes in the lives of Indians, such as teachers, doctors, and rescue workers. The campaign featured emotional videos that celebrated the hard work and dedication of these heroes. Point of sales displays, such as Amitoje India’s customizable options, can be used to showcase the heroes within your own brand or industry.

“The Tide Pod Challenge” by P&G: This campaign by P&G was a unique way to promote its Tide Pod detergent pods. The campaign featured a series of humorous videos that showed the pods being used in unexpected and creative ways, such as in a slingshot or as a basketball. Point of sales displays can be used to showcase innovative products and engage customers in a fun and memorable way. Amitoje India’s range of display stands and racks offer a variety of options to suit different campaign needs.