When it comes to increasing your retail visibility and driving sales, in-store displays are a crucial tool. But with so many different types of display stands to choose from, it can be overwhelming to know which option is best for your brand. In this definitive guide, we’ll walk you through the key factors to consider when selecting display stands for your brand.

Purpose: The first step in choosing display stands is to determine the purpose of your displays. Are you looking to showcase specific products? Promote a sale or promotion? Create a cohesive and inviting shopping experience? Your answers to these questions will help guide you towards the most appropriate display stands for your needs.

Location: Another important factor to consider is the location of your displays. Will they be placed in a storefront window, on a countertop, or on a floor display? Each location has its own unique set of requirements and constraints, so it’s important to choose display stands that are suitable for your specific location.

Brand image: Your brand image is an important factor to consider when selecting display stands. You’ll want to choose stands that reflect your brand’s style and aesthetic, helping to create a cohesive and on-brand shopping experience.

Budget: As with any marketing investment, it’s important to consider your budget when selecting display stands. Determine how much you’re willing to spend upfront and on ongoing maintenance and upkeep, and look for display stands that fit within your budget while still meeting your needs.

Maintenance: It’s important to think about the maintenance and upkeep of your display stands over time. Consider factors such as the durability of the stands, the ease of cleaning, and the availability of replacement parts if needed.

By considering these key factors, you can choose display stands that meet your brand’s specific needs and help increase your retail visibility and drive sales.