Best ways of retail shelf branding in general trade and modern trade – POSM

New ways of doing retail shelf branding

Brand management being a most lucrative profile in companies after Sales, is always challenged with finding the right approach to achieve maximum visibility of brands for their targeted audience without hitting hard on budget. The teams here are expected to perform ‘act of balancing’ to satisfy the ultimate consumers of the product (Demand side) and also the retailers who manages the selling and visibility of products (Supply side). Brand managers have responsibility to satisfy both supply and demand side of the chain, POSM display stands makes their lives easy. Point-of-Sales materials help extending the brand’s value proposition to TG and also retailers can push products with these innovative solutions effortlessly.

Teams in branding when looking for shelving-solutions adhere to products which can enhance their message in shrinking spaces. Shelf branding has become a buzz word in offline marketing which saves space and cost both in General trade and Modern trade. Solutions with adjustable shelve dimensions can uphold the wider visibility for audience along with its reusability and a one-size-fit-for-all spaces. Brand Managers who plan on scaled activations will see a much higher value in these innovative POSM display when they are put-up in the market. They not only provide returns in terms of revenue but a better recall value by customers and a satisfied retailer can aesthetically brings longing for repeat purchase and repeat selling.

Our innovative retail shelf branding solutions:

MT Flexible Shelf 

These can save a lot of space for you in Modern trade. The adjustable flaps in this product can be altered in all directions and suitable for racks of any size in supermarkets. With this shelf branding solution it’s really difficult for buyer to corner your brand. They might end up halting their trolleys in front and picking your products over others 

GT Flexible Shelf

General trade retailers always pinpoint heavy branding materials and ask for space saving solutions. Our GT flexible shelves made from durable material with adjustable horizontal and vertical flaps are one-size-fit for all shelves. They are easy to install and uninstall.

P.S. Looking for similar solutions for your brand, check-out these shelf branding products at Amitoje: https://amitoje.com/shelf-branding-shelf-marketing-posm-shelf-topper-flexible-shelf-branding

Author: Shubh Dave
shubh (dot) dave (at) amitoje (dot) com
Shubh is an experienced brand consultant at Amitoje India, with experience of helping top brands maximise ROI through POSM/POS display stands and POP branding. To reach out to him for your brand click -> www.amitoje.com/whatsapp and ask for shubh.

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