As an FMCG brand, you know that impulse purchases can be a key driver of sales and revenue. But how can you encourage impulse purchases at the point of sale, especially on a budget? One effective solution is to invest in low cost point of sale displays.

Point of sale displays, also known as point of purchase (POP) displays, are marketing materials or products that are placed at the point of sale to grab the attention of shoppers and encourage them to make a purchase. They can include display stands, shelf-talkers, product samples, and other promotional materials.

Low cost point of sale displays are a budget-friendly way to encourage impulse purchases, as they can be produced and distributed at a lower cost compared to other forms of marketing. However, it’s important to ensure that they are still effective and impactful.

Here are a few tips for using low cost point of sale displays to encourage impulse purchases:

Make them eye-catching and attention-grabbing: Use bright colors, bold graphics, and unique shapes to draw the eye and grab the attention of shoppers.

Use high-quality materials: Even though they are low cost, it’s important to use high-quality materials for your point of sale displays. This will ensure that they are durable and able to withstand frequent handling and use.

Offer promotions or discounts: Offering promotions or discounts at the point of sale can be a powerful incentive for shoppers to make an impulse purchase.

Make them interactive: Adding an interactive element, such as a game or quiz, can engage shoppers and make them more likely to make a purchase.

Place them strategically: Choose the right location for your point of sale displays, such as near the cash register or next to high-traffic products.

In addition to these tips, it’s important to work with a reputable and experienced provider of point of sale displays. Amitoje India is a market leader in this field, with a track record of working with top-notch FMCG brands such as Coca-Cola, PepsiCo, Amul, and Mars. Amitoje India’s foldable display stands are a budget friendly and convenient solution that can be easily transported and set up without the need for any tools. They are also fully customizable, allowing you to create a cohesive and on-brand shopping experience that reflects your brand’s unique identity.

Overall, low cost point of sale displays can be a powerful and budget-friendly way to encourage impulse purchases for your FMCG brand. By following these tips and working with a reputable provider such as Amitoje India, you can effectively leverage this marketing tool to drive sales and revenue.

Don’t underestimate the power of impulse purchases in driving sales and revenue for your FMCG brand. Invest in low cost point of sale displays and work with a reputable provider such as Amitoje India to effectively leverage this marketing tool and make a big impact at the point of sale.