In today’s market what can make one stand out in a perfect competitive market? It is POS ( Point of Sale )Displays also known as Retail Displays. POS Display is a specialised form of sales promotion that intends to draw the customers attention to products which are new, are on special offer, and are used to promote special events. POS Display stand include FSDU ( Free Standing Display Units ), CTU ( Counter Top Units ), dummy packs, standees, shelf branding, endcaps and hanging signs.
Now, what should you look for when to invest in displays to inherit all these perquisites. Firstly, displays should be innovative and eye catchy. This is a USP which will attract customers to pick your product out of 1000’s after skimming the aisle. Secondly, look for cost effective solutions.
Our company AMITOJE INDIA is providing foldable POS display stand and retail display Solutions which directly saves transportation cost upto 70%. Also, foldable mechanism completely eliminates installation process further saving time and extra hard work. We promote smart work over hard work.
In addition to this, plump for units which speak for your brand. Communicating the brand value through presentation of products is a task hard to achieve. Well ! POS Display stand are the ice breaker here. It’s an investment not an expense. Moreover, target impulse buyers. If shoppers are already making a purchase, there is a better chance they will add something new onto it. Lastly, opt for displays which are easy to locate. Positioning and the branding of the display unit plays a major role as a honest customer directly picks a product of your brand just by seeing the brand name in astounding artwork.
All in all, seeing POS Display stands and retail branding as an opportunity of investment can work wonders for your business both in monetary and goodwill aspects. As we say, you reap what you sow. POS Display stands are a gateway to future retail marketing. Let’s travel together.
Author: Palak Singla
palak (dot) singla (at) amitoje (dot) com
Palak is an experienced brand consultant at Amitoje India, with experience of helping top brands maximise ROI through POSM/POS display stands and POP branding. To reach out to her for your brand click -> www.amitoje.com/whatsapp and ask for Palak.
