What is a Standee Display?
A standee display is a type of point of sale (POS) display that is typically made from cardboard, foam board or acrylic. They are designed to be freestanding, and can feature graphics, text, logos or product images.
The Benefits of Using Standee Displays
- Increased Visibility: By placing standees at eye-level, they can easily capture customer attention and drive traffic to specific products or promotions.
- Flexibility: Standees are versatile and can be used in a variety of retail settings, including grocery stores, malls, trade shows, and more. They can be moved around easily to maximize exposure to customers.
- Economical: Compared to other types of displays, such as permanent fixtures or metal displays, standees are an affordable way to increase visibility and promote products.
Tips for Using Standee Displays Effectively
- Placement Matters: Consider where you place your standees in-store. For maximum impact, consider high-traffic areas such as near entrances or checkout counters.
- Use Bold Graphics: Make sure your graphics are visually appealing and grab the customer’s attention. A bold headline or bright colors can help get noticed in a crowded store environment.
- Promote Your Brand: Take advantage of the space on standees to prominently promote your brand message or logo. This helps reinforce brand recognition among customers who may not have heard much about your brand beforehand.
In Conclusion
Standees are a cost-effective and versatile solution for retailers looking to increase their visibility and promote specific products or promotions. By following these tips, you can ensure that your standee displays effectively engage customers and help drive sales.
