Shelf branding
Brand management being a most lucrative profile in organisations after Sales, is always challenged with finding the right approach to achieve maximum visibility of brands for their targeted audience without hitting hard on budget. The teams here are expected to perform ‘act of balancing’ to satisfy the ultimate consumers of the product (Demand side) and also the retailers who manages the selling and visibility of products (Supply side). Brand managers have responsibility to satisfy both supply and demand side of the chain, POSM makes their lives easy. Point-of-Sales materials help extending the brand’s value proposition to TG and also retailers can push products with these innovative solutions effortlessly.
Teams in branding when looking for shelving-solutions adhere to products which can enhance their message in shrinking spaces. Shelf branding has become a buzz word in offline marketing which saves space and cost both in General trade and Modern trade. Solutions with adjustable shelve dimensions can uphold the wider visibility for audience along with its reusability and a one-size-fit-for-all spaces. Brand Managers who plan on scaled activations will see a much higher value in these innovative POSM when they are put-up in the market. They not only provide returns in terms of revenue but a better recall value by customers and a satisfied retailer can aesthetically brings longing for repeat purchase and repeat selling.
P.S. Check these shelf branding solutions: https://amitoje.com/shelf-branding-shelf-marketing-posm-shelf-topper-flexible-shelf-branding.
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