Optimizing your POS Area for Increased Sales
Point-of-Sale system, also referred to as the customer-product interactions point where the actual sale of the product happens. The goal is to draw the customer’s attention to your products and market to consumers who are already in the store and ready to make a purchase. When done
strategically, it provides a last-minute way for retailers to influence the details of that purchasing decision. This is an effective way to garner additional sales.
Creating a great POS display actually takes a lot of forethought, planning, and an eye for details. Your focus is on engaging your target audience and enticing them to increase their purchase.
There are few things that can be helpful, firstly understanding your product,
What does it do?
How can you make it stand out in your store?
Does it stack well?
Would it look better hung or placed on a
shelf?
Take a long, hard look at what you’re offering, and don’t be afraid to experiment. Secondly, Design & Positioning, you want an eye-catching design for your POS display that will successfully pull
customers in and drive additional sales.
Also, where you place the display is critical, as products will be browsed at and chosen frequently, meaning you have to be able to easily restock and tidy the space up.
Make sure the design isn’t too bulky or space consuming.
Your marketing efforts shouldn’t end once a customer sets foot in the store. In fact, your POS displays are a final opportunity to boost sales with last-minute marketing tactics. By taking advantage of all these opportunities, you can optimize your entire retail space and increase sales.
This helps build brand loyalty — and adds to your bottom line.
Author: Pranav Manekar
pranav(dot)manekar(at)amitoje(dot)com
Pranav is an experienced brand consultant at Amitoje India, with experience of helping top brands maximize ROI through POSM/POS display stands and POP branding. To reach out to him for your
brand click – > www.amitoje.com/whatsapp and ask for Pranav
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