If you have a brand of cosmetics, beauty products or other wellness products, salons are a great channel to boost your sales. However to increase your visibility in salons you will need the help of salon retail Display shelves.
The Salon is a unique type of retail space where a customer spends a lot of time. It’s a pretty expensive space also and the whole process of placing Salon retail display shelves is not easy.
We feature on the list of top Salon retail display manufacturers in India, and there are many.. But finding the one that fits your need is actually quite a challenge. So we have outlined a few steps to help you understand the best way to get a retail display shelf for various salons for a product.
As soon as you have a ready product, follow these steps to place salon retail display units:
1. Connect with a number of Salon chains and individual salons. You need to educate them on your product and why it can be a great option for them. You should understand their policies on retail display units in their salons. If your product is not known, they might ask you for fees to place your displays.
2. Find suitable retail display manufacturers such as Amitoje India. While choosing a good manufacturer, do ensure that they have designing and engineering capabilities too, as coordinating with multiple agencies for this can be quite a challenge.
3. Check the previous work or any catalog the manufacturer might have. We have a catalog with a huge product range that can be used as Salon retail display units based on the product. Finally choose a great looking display stand for your products.
4. Show this display stand 3D or sample to the salons you have already contacted, as well as new chains you are looking to work with. This is a good way to generate more interest in your product. This shows the salon you are serious about your brand, and will contribute good displays to better the look and feel of their space.
5. Try and strike deals with the salons basis a minimum purchase quantity for getting a good display. All of this will depend on the negotiation power you have with your brand.
6. Get these units designed, manufactured and finally placed with all the salons that are going ahead. A lot of times manufacturers will help you in transporting and installing these units at the salon. This is also a costly affair and you should be mindful of the cost here. We always try to design units which are foldable so there are no transit damages, and it’s easy to set them up by anyone. This will save this aforementioned installation cost.
Note: Many times, salon owners will try and convince you to get custom sized units fit into their space depending on the availability. While this doesn’t look challenging, it will cost you a bomb to get a customized size developed each time.
A better approach is to have 2-3 sizes and types of salon retail display units, and place them depending on the space available.
