The Importance of Impulse Purchase and How to Encourage It Using Low Cost Point of Sale Displays

The Importance of Impulse Purchase and How to Encourage It Using Low Cost Point of Sale Displays

Have you ever walked into a store with the intention of buying a specific item, only to leave with a cart full of things you didn’t know you needed? If so, you’ve experienced the power of impulse purchase.

But what exactly is impulse purchase, and why is it so important for brands to consider when marketing their products?

Impulse purchase, also known as unplanned purchasing, refers to the act of buying something on a whim, without any prior planning or intention. It’s that sudden, “I have to have it” feeling that can lead to impulsive shopping behavior.

According to a study by the National Retail Federation, impulsive purchases account for about 30% of all retail sales. And with the rise of e-commerce and social media, it’s easier than ever for consumers to make impulsive purchases from the comfort of their own homes.

So how can brands capitalize on this trend and encourage more impulse purchases? One effective way is through the use of low cost point of sale displays.

Point of sale displays, also known as point of purchase (POP) displays, are marketing materials placed near the checkout area of a store to grab the attention of customers and persuade them to make additional purchases. These displays can range from simple shelf-talkers to more elaborate in-store displays and kiosks.

But why should brands consider using low cost point of sale displays over more expensive options? Here are a few reasons:

1. Affordability: Low cost point of sale displays are, well, low cost! This makes them a more budget-friendly option for brands, especially for small businesses or those just starting out.
2. Versatility: These types of displays can be easily customized and changed to fit different products and promotions. This means brands can reuse the same display for multiple campaigns, saving time and money.
3. Sustainability: Many low cost point of sale displays are made from sustainable materials, like cardboard or recycled paper, which reduces waste and is better for the environment.
4. Impact: Don’t let their low cost fool you – these displays can have a big impact on customer behavior. In fact, studies have shown that point of sale displays can increase sales by up to 30%.

Now that you know the benefits of low cost point of sale displays, let’s look at some examples of how Indian brands are using them to encourage impulse purchases.

1. Amul: The popular dairy brand uses shelf-talkers and in-store displays to promote their products at the checkout area. The colorful, eye-catching displays feature products like flavored milk and ice cream, tempting customers to make an impulsive purchase.
2. Coca-Cola: The soda giant is known for their creative point of sale displays, often using branded kiosks and vending machines to promote their products. These displays not only catch the eye of customers, but also make it convenient for them to make an impulsive purchase.
3. Patanjali: The Ayurvedic brand uses in-store displays and shelf-talkers to promote their various products, from personal care items to snacks. The displays feature eye-catching graphics and product information, making it easy for customers to make an informed, impulsive purchase.

As you can see, low cost point of sale are essential tools to improve sales at retail outlets. Connect with Amitoje India and we can help you develop the same for your brand and utilize the power of impulse.