What is POS Display (POSM) – Let’s get to core of retail visibility
Can you place your brand salesmen in every store where your products are in, and shout your brand name to get noticed? If your answer is obvious NO, then the right POS display stands and retail displays can do a great job by increasing your brand’s store or retail visibility.
If you walk into a store in the neighbourhood and see a RACK filled of chips packs like Lays and Bingo or a Cadbury chocolate BOX at the cash counter or if you enters a mall and see FLASHY branding of Gucci, Louis Vuitton and many more. These are all various types of POS displays which are consciously placed and intended to draw customer attention to brand, product or service.
POS (Point of sale) is the place at which the actual sale or exchange happens. May be a Kirana store, pharmacy, Bank, super market, EBO (Exclusive Brand Outlet) or just a coffee shop. POS displays have been used at these places as effective way of brand visibility from ages.
There are various types of POS displays like FSU (Free Standing Unit), CTU (Counter Top Unit), Endcaps, Standees, Signboards, Promo tables, Flanges, Shelf talkers, Lit boxes, Danglers, Arch gates, Digital displays and a lot more. These can be made from different materials like paper, plastic, wood, MDF, metal, glass, paint, acrylic, ACP, epoxy, fabric, led, UV printing or any combination of aforesaid.
Right POSM & POS Display Stands are a great tool for increasing Brand Visibility in BTL, Thus boast SALES drastically.
So next time when you walk out and any brand display attracts your attention. You know POS Display stand or fixture has done its job precisely.
Author: Arshad Ahmed
arshad (at) amitoje (dot) com
Arshad is an experienced brand consultant at Amitoje India, with experience of helping amazing brands like ITC, Exxon, Emami etc maximise ROI through POSM/POS display stands and POP branding. To reach out to him for your brand click -> www.amitoje.com/whatsapp and ask for Arshad.
