Manufacturers and retailers are often find themselves confused whether to invest in POS display stands and retail visibility or not.
Some of the studies from point of purchase advertising institute (POPAI) states that 82% of purchase decisions are made in store, 34% of the consumers enters the retail store without a buying list. POS Display stands, promotional display stands and pop display are a great medium to attract the attention of impulsive buyers
With in-store sampling events, however, marketers have the opportunity to deliver that same brand message to thousands of qualified consumers at the point of sale. What makes them qualified? They are already in buying mode, or they wouldn’t be in the store. And because they are in the store, where 82% of purchase decisions are made, they are able to take immediate action on the brand messaging.
Now let us learn how to calculate the ROI from POS displays-
The return-on-investment formula divides net revenue by the cost or investment. Here’s the basic formula the illustrates how to calculate ROI:
(Return – Investment)/Investment
For more clarification let’s have a look at simple example given below-
If your profits, or return, was $10,000 and your investment was $1,000 you would have a 90% ROI, or $9.00 earned for every dollar spent. (This looks like $10,000 – $1,000 = $9,000 / $1,000).
So It is clear from the above given stats and formula that POS Display stands are worth investing and marketers to make your ROI on a higher side feel free to reach us.
Author
Gaurav Sharma (gaurav [dot] sharma [at] amitoje [dot] com): is an experienced brand consultant at Amitoje India, with experience of helping amazing brands like Coca Cola, Pepsico, Asian Paints etc maximize ROI through POSM/POS display stands and POP branding.
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