As we continue to navigate through these uncertain times, it’s clear that the pandemic has significantly impacted businesses across all industries. From social distancing guidelines to changing consumer behaviors, retailers have had to pivot their strategies to stay afloat.
The Power of COVID-Branded Products
One way that retailers can pivot their strategies is by incorporating COVID-branded products into their merchandise offerings. These can include hand sanitizers, face masks, and other hygiene-related items that are now an essential part of our daily lives.
By offering these products to customers with your own unique branding, you not only provide a necessary item but also reinforce your brand’s commitment to public health and safety during these challenging times.
The Benefits of Using Acrylic Display Stands and a Display Stand Designer
Incorporating acrylic display stands into your store design not only adds a professional touch but also helps attract customers’ attention to new in-store promotions or newly-released items like those COVID-branded products so they make more impulsive purchases.
A skilled display stand designer could create eye-catching promotional displays for those specific lines. In addition to acrylic materials being low cost, durable, lightweight and transparent which don’t overshadow your product while showcasing it in best way possible .
The Importance of Choosing the Right Retail Branding Agency
The pandemic has created an increased focus on the health and safety of customers. In order to ensure that your retail branding is aligned with these values, it’s important to choose the right retail branding agency.
With their expertise in creating captivating visual merchandising displays and other marketing materials, a good retail branding agency can help you create a strong brand identity that communicates your commitment to public health and safety during the pandemic.
The Benefits of Using POS Retail Displays
Lastly, utilizing POS retail displays can increase impulse purchases which can contribute up to 80% of total sales by exposing shoppers to more products than they planned buying in first place . By having well-positioned COVID-branded products on these displays or promotional packages together with other creative signage , retailers can increase sales while keeping their stores organized and clutter-free.
In conclusion, acrylic display stands serve as an excellent tool for showcasing COVID-branded products, while working alongside an expert display stand designer can bring your promotional campaigns to life. Combine this with using a reputable retail branding agency and incorporating POS retail displays into your store design to maximize both sales and customer trust during the pandemic era.
