When it comes to marketing, there are two main categories: above the line (ATL) and below the line (BTL). ATL marketing refers to traditional, mass media marketing methods such as TV ads and billboards, while BTL marketing refers to more targeted, direct marketing efforts such as point of sale (POS) displays and events.

As a brand, it’s important to consider the balance between ATL and BTL marketing in your overall marketing strategy. While ATL marketing can be effective in raising awareness and driving sales, it can also be expensive and may not always deliver the best return on investment (ROI). BTL marketing, on the other hand, can be more cost-effective and allow you to target specific audiences and locations.

One area where BTL marketing can be particularly effective is in-store visibility. This refers to the presence and prominence of your brand in physical retail locations, such as supermarkets, convenience stores, and department stores. In-store visibility is important because it’s where consumers make purchasing decisions, and it’s a crucial moment for brands to influence their choice.

A well-designed point of sale display can be a powerful marketing tool for in-store visibility, as it can grab the attention of shoppers, showcase your products, and encourage impulse purchases. Impulse purchases, also known as unplanned purchases, are a key driver of sales and revenue for many brands. They are often influenced by factors such as convenience, value, and the overall shopping experience, and can be triggered by point of sale displays that effectively showcase products and offer promotions or discounts.

By focusing on in-store visibility and impulse purchases, you can increase the chances of converting shoppers into customers and drive sales and revenue for your brand. And by investing in low cost, high-quality point of sale displays from a reputable provider such as Amitoje India, you can achieve this without breaking the bank.

Don’t overlook the importance of in-store visibility and BTL marketing in your overall marketing strategy. Consider the balance between ATL and BTL marketing and how in-store visibility and point of sale displays can drive sales and ROI for your brand.